TGI Open House Won’t You Be Our Neighbor Campaign

While working under TGI Enterprises, Inc. as their Director of Brand and Visual Strategy, I was tasked with art directing the company’s open house campaign celebrating their move into Tulsa’s Pearl District. The project’s goals were to announce TGI’s move into their newly restored building, promote an open house of the space, highlight neighboring establishments, and use the move as an opportunity to introduce TGI to The Pearl District.

The campaign was brought to life by featuring Pearl District businesses and what TGI has to offer through custom illustrations, business owner interviews for social media platforms, merchandise, and marketing assets that were approachable and friendly.